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2024-03-28 14:29:13| Engadget

A new report found Meta and Google are restricting reproductive health information in Asia, Africa and Latin America. MSI Reproductive Choices and the Center for Countering Digital Hate, which partnered on the report, claim that the companies have restricted local abortion providers' ads and allowed misinformation to fester, among other misdoings.  Take Mexico, which decriminalized abortion in 2023 but where services are not yet legal in all 32 of its states. Meta won't allow MSI to share abortion-related ad content in the country due to remaining bans. However, the local team reported that other sexual and reproductive health content has also received blocks. MSI's teams in Nepal and Vietnam echoed this issue, with Meta allegedly removing ads promoting cervical cancer screenings and information on IUDs and contraceptive pills, respectively. MSI now has a "blanket advertising ban" from Meta in the two countries and claims the company provided no clear justification. Ghana's team reported Google blocked their ads with the phrase "pregnancy options." "Women and girls are being neglected by these major tech platforms who are putting their bottom lines above the public good," Whitney Chinogwenya, marketing specialist at MSI Reproductive Choices, said in a statement. "Accurate online information is a lifeline for those seeking timely care and facts about their reproductive options. Yet anti-choice groups are able to spread disinformation and toxic narratives online with impunity. And what is worse, platforms like Google and Meta are currently enabling, and profiting from this dangerous propaganda."  MSI's teams in Ghana, Kenya and Nepal expressed difficulty connecting with Meta and receiving information on why their ads were limited though Bangladesh's team was able to get in contact and resolve their issues. Kenya, Nigeria and Vietnam faced another problem: imitation Facebook pages and websites, sometimes with nothing different than a phone number. MSI requested that Meta and Google remove these scammers (some of which requested money from prospective clients) but claims the companies delayed action or took none.  Researchers gathered evidence through correspondence and interviews with MSI's teams in locations such as Bangladesh, Ghana, Kenya, Mexico, Nepal, Nigeria, South Africa and Vietnam. Further information came from an analysis of Meta's Ad Library, which the report claims showed evidence of the company displaying and profiting from false or misleading anti-abortion ads in Ghana and Mexico. Users reportedly in these two countries viewed these ads up to one million times between 2019 and 2024. Approved ads included claims that "global powers and international companies" paid for decriminalizing abortion movements to "eliminate the Mexican population." The report also looks at abuse directed at MSI's workers in Kenya, which the organization claimed Meta turns a "blind eye" towards. Ghana's team reported anti-choice organizations have used WhatsApp, a Meta-owned platform, to pedal conspiracies around family planning being a method to depopulate Africa and MSI's workers "introducing 'satanic' sexual education in schools to 'destroy the youth.'"  The Center for Countering Digital Hate's CEO and founder, Imran Ahmed, accuses social media companies of mining "users' personal data in the Global South but take little care to protect local human rights and civil liberties. It reeks of colonialism the greed, arrogance and double standards in how they treat less-wealthy markets. They have little regard or understanding of the complex cultural and political factors that can deprive people of their legal right to reproductive healthcare, nor do they grasp that the uneven application of their own content moderation policies greatly exacerbates these problems." According to Google, it can't say why any ad or campaign was blocked without seeing the specific ad or advertiser account. It also said that ads targeting the term pregnancy options in Ghana and the other countries listed aren't prohibited. This report does not include a single example of policy violating content on Googles platform, nor any examples of inconsistent enforcement," a Google spokesperson told Engadget. "Without evidence, it claims that some ads were blocked in Ghana for referencing pregnancy options. To be clear, these types of ads are not prohibited from running in Ghana if the ads were restricted, it was likely due to our longstanding policies against targeting people based on sensitive health categories, which includes pregnancy. Meta is reviewing the findings, but spokesperson, Ryan Daniels told The Guardian: "We allow posts and ads promoting healthcare services, as well as discussion and debate around them. Content about reproductive health must follow our rules, including those on prescription drugs and misinformation, and ads promoting reproductive health products or services may only be targeted to people 18-plus. We prohibit ads that include misinformation or mislead people about services a business provides, and we will review the content of this report." Engadget has reached out to Meta for further comment.  Update, March 28 2024, 10:20PM ET: This article has been updated to include a statement and further information from Google. This article originally appeared on Engadget at https://www.engadget.com/meta-and-google-face-claims-of-restricting-reproductive-health-ads-and-fueling-misinformation-132913618.html?src=rss


Category: Marketing and Advertising

 

2024-03-28 14:06:42| Engadget

Microsoft's Copilot AI service is set to run locally on PCs, Intel told Tom's Hardware. The company also said that next-gen AI PCs would require built-in neural processing units (NPUs) with over 40 TOPS (trillion operations per second) of power beyond the capabilities of any consumer processor on the market.  Intel said that the AI PCs would be able to run "more elements of Copilot" locally. Currently, Copilot runs nearly everything in the cloud, even small requests. That creates a fair amount of lag that's fine for larger jobs, but not ideal for smaller jobs. Adding local compute capability would decrease that lag, while potentially improving performance and privacy as well.  Microsoft was previously rumored to require 40 TOPS on next-gen AI PCs (along with a modest 16GB of RAM). Right now, Windows doesn't make much use of NPUs, apart from running video effects like background blurring for Surface Studio webcams. ChromeOS and macOS both use NPU power for more video and audio processing features, though, along with OCR, translation, live transcription and more, Ars Technica noted. So far, the processor with the fastest NPU speed is Apple M3, which offers 18 TOPS across the lineup (M3, M3 Pro and M3 Ultra). AMD's Ryzen 8040 and 7040 laptop chips are next with 16 and 10 TOPS respectively, while Intel's Meteor Lake laptop hits 10 TOPS as well. Qualcomm may offer the first processor with enough power for Copilot via the Snapdragon X Elite, which will offer 45 TOPS of AI compute speed.  Intel's Lunar Lake chips, set to arrive in 2025, will ship with triple its current NPU speeds. Yesterday, the company introduced 300 new AI features optimized specifically for its own OpenVino platform. The chip giant also announced an AI PC development kit based on the the ASUS NUC Pro that uses its current Meteor Lake silicon.  "From a desktop standpoint, we have plans on the desktop side, what we would say [is an] AI PC. And then there's also the next-gen AI PC, the 40 TOPS requirements; we have all of our different steps in our roadmap on how we cover all the different segments," the company told Tom's Hardware.This article originally appeared on Engadget at https://www.engadget.com/microsoft-copilot-ai-will-soon-run-locally-on-pcs-130642514.html?src=rss


Category: Marketing and Advertising

 

2024-03-28 14:00:36| Engadget

If you're part of the intersection of virtual reality enthusiasts and major league baseball fans, then there's good news for you. MLB has launched Home Run Derby VR on the Meta Quest Store, making it available for Quest 2, Quest 3 and Quest Pro users. The game was previously on Meta's App Lab. MLB Home Run Derby VR gives gamers the chance to explore 30 different ballparks and play up to 100 different levels. "This upgraded game offers an exciting opportunity to experience each venue like never before and utilizing advanced motion controls and realistic batting mechanics, users can step into the virtual batter's box to emulate their favorite sluggers from anywhere in the world," MLB shared in its announcement. The game also offers multiplayer mode for up to four people or tournaments for up to eight. Users can choose winners by score, fastest exit velocity or longest home run. Plus, achievements can unlock bat skins, batting gloves and more for their Meta avatars. MLB Home Run Derby VR is available for $30 in the Meta Quest Store, but non-Meta users can pick it up on Rift or Steam VR platforms. This launch isn't MLB's first foray into VR: The organization hosted its first "virtual ballpark" regular-season game in September. The experience allowed viewers to "enter" the stadium and watch avatars correspond to real-time gameplay between the Tampa Bay Rays and the Los Angeles Angels.This article originally appeared on Engadget at https://www.engadget.com/mlbs-home-run-derby-vr-launches-on-the-meta-quest-store-130036093.html?src=rss


Category: Marketing and Advertising

 

2024-03-28 14:00:22| Engadget

Classic JRPGs are sort of having a moment. Final Fantasy 7 Rebirth has brought new life and a new generation of gamers to one of the most iconic franchises around. More recently Unicorn Overlord has given us a spiritual sequel to Ogre Battle thats so good even series creator Yasumi Matsuno (and director of Final Fantasy Tactics) has been telling people to play it. And later this summer, Square Enix has challenged itself with reimagining one of the most beloved SNES titles of all time after more than 15 years. But now Ive had the chance to play a preview of Visions of Mana, it feels like the developers have retained the spirit of the franchise but in a game that feels much more at home in 2024. One of the biggest challenges for Visions is the transition from classic 2D sprites to a much richer and more expansive 3D world. And while there are some visual similarities to recent Dragon Quest games, I think Square Enix has done a wonderful job of maintaining the franchises identity. The games color palette is bright and energetic, recreating many of the pastel hues seen in previous games. Character designs skew more towards cute and adorable unlike some of its darker and edgier rivals, which gives the title a playful vibe, just like Secret of Mana did more than two decades ago. In combat, the Sylphid Boomerang can be used to trap enemies, deal damage and knock away foes outside of the tornado. Square Enix Another thing that has translated quite well is its gameplay. Back in 1993, Secret of Manas ring menu was lauded for making it easy to switch between weapons and items (or even characters) without making combat feel stilted or clunky. And with the Mana franchise having made the jump to action-orientated gameplay (instead of turn-based) way before mainline Final Fantasy games did, Visions assortment of speedy combo-based attacks, spells and class strikes (which are sort of like limit breaks) are a great fit. You can even launch enemies in the sky and rain down blows while theyre suspended, which is a real treat as Im a sucker for any game with air juggles. Each of the four main characters (Val, Hinna, Careena and Morley) also have distinct classes like Rune Knight or Oracle, so they all have a unique style and feel in combat. I found myself gravitating towards the thief/catdude Morley, whose katana felt extremely fast and fluid. My only small complaint is that with Square also bringing back the concept of three-person parties, things can get kind of hectic when youre trying to keep tabs on people performing multi-hit combos against large groups of foes. Pikuls are friendly creatures that characters in Visions of Mana can ride to speed up travel. Square Enix The most important addition to Visions is the introduction of Elemental Vessels, which give you new abilities both in and out of combat. When youre simply running around the map, similar to items like the hookshot in Legend of Zelda, vessels provide important traversal abilities. For example, the Sylphid Bommering allows you to create floating platforms so you can cross valleys and chasms or summon gusts of wind so you can jump to a faraway ledge. Meanwhile in battle, you can use the boomerang to trap enemies in the air, deal damage and blow away surrounding foes that might want to interrupt your attack. So while its not a groundbreaking feature, I appreciate how Visions is using new mechanics to add an extra layer of depth to multiple facets of the game. Unfortunately, one trait of previous Mana games that hasnt carried over to Visions is the use of a big roster with branching storylines. For longtime fans, this might be a bit of a bummer, but when asked about this change, Visions of Mana producer Masaru Oyamada told me (via an interpreter) that one of the teams goals for this installment was a more focused story. So while I couldnt glean much about the games plot during my one-hour demo, theres still hope that Visions will still deliver an engaging narrative. Square Enix But my biggest takeaway from the preview is how Oyamada is trying to respect the legacy of such a storied franchise while also delivering fresh and exciting experiences for new and old players alike. Oyamada said I really thought about the elements that I loved when I was a child, so I leaned into those feelings in order to drive decision making for the latest installment in this series. On top of that, I like how mechanics like the Ring menu are pulling double duty in this game. Oyamada told me that not only does this system act as a nod toward players familiar with the franchise, it also serves as an important accessibility tool that makes it easy to switch items and plan your attacks in the heat of battle. Meanwhile, to help the series grow and evolve, Oyamada said We thought about the elemental aspect as something that was kind of under-utilized and under-appreciated in previous Mana games. Square Enix And with Oyamada having been in charge of the remasters for Secret of Mana, Trials of Mana (AKA Seiken Densetsu 3) and others in recent years, even though much of the original development team for the series has moved on, its clear Square Enix has preserved a lot of the DNA that made previous Mana games so great all those years ago. In some ways, I wish this game was called Spirit of Mana, as that feels like a more appropriate title for a series whose last entry was released in 1995. Regardless, I cant wait to play more when Visions of Mana officially goes on sale sometime this summer. One final note is that Visions of Mana is slated to be availabe on PlayStation 4, PlayStation 5, Xbox Series S/X and PC. Currently, Square Enix says that while "We are looking to support Steam Deck compatibility, we cannot confirm at this time as we are still optimizing the game."This article originally appeared on Engadget at https://www.engadget.com/visions-of-mana-preview-a-faithful-reimagination-of-a-classic-130022297.html?src=rss


Category: Marketing and Advertising

 

2024-03-28 14:00:17| Engadget

YouTubes TikTok competitor, Shorts, is becoming a more significant part of the companys monetization program. The company announced that more than a quarter of channels in its Partner Program are now earning money from the short-form videos. The milestone comes a little more than a year after YouTube began sharing ad revenue with creators making Shorts. YouTube says it currently has more than 3 million creators around the world in the Partner Program, which would imply the number of Shorts creators making money from the platform is somewhere in the hundreds of thousands. Because ads on Shorts appear between clips in a feed, revenue sharing for Shorts is structured differently than for longer-form content on YouTube. Ad revenue is pooled and divided among eligible creators based on factors like views and music licensing. The company has said this arrangement is far more lucrative for individuals than traditional creator funds. So far though, its unclear just how much creators are making from Shorts compared with the platforms other monetization programs. YouTube declined to share details but said the company has paid out $70 billion to creators over the last three years. Shorts momentum could grow even more in the coming months. TikTok, which itself has been trying to compete more directly with YouTube by encouraging longer videos, is facing a nonzero chance that its app could be banned in the United States. Though that outcome is far from certain, YouTube would almost certainly attract former TikTok users and creators.This article originally appeared on Engadget at https://www.engadget.com/more-youtube-creators-are-now-making-money-from-shorts-the-companys-tiktok-competitor-130017537.html?src=rss


Category: Marketing and Advertising

 

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