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2021-03-04 14:00:00| E-Commerce Times

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases without leaving the platform, social commerce can boost revenue.


Category: E-Commerce

 

2021-03-02 14:00:00| E-Commerce Times

Now that so many people work from home, ergonomic workspaces, furniture, and design have become a key concern when setting up a home workspace or company offices of the future. Alongside this demand is an escalation of online sales in the home furnishings industry. The E-Commerce Times spoke with several ergonomic and e-commerce experts to get their perspective on this trend.


Category: E-Commerce

 

2021-02-26 14:00:00| E-Commerce Times

Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that "at least 40 percent of consumers will say no."


Category: E-Commerce

 

2021-02-25 13:12:00| E-Commerce Times

Shopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands, according to a new report. Consumer adoption of digital shopping is driving increased use of user-generated content, new private labels, and access to product sampling.


Category: E-Commerce

 

2021-02-24 14:08:00| E-Commerce Times

Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products to consumers, resolve issues with customer service, and provide fast delivery and returns will be the ones that thrive.


Category: E-Commerce

 

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