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Irish whiskey brand Jameson has launched a limited-edition Black Barrel Gift Box that transforms personal messages into bespoke songs using artificial intelligence. The Father's Day offering includes a QR code that unlocks an AI-powered tool. Gift-givers can input a personal message, select a music genre and receive a fully customized song in return.Developed by Impero, this is Jameson's first foray into AI-powered personalization. Beatriz Zambrano, who came up with the idea, explains: "We didn't want to make another campaign about fictional people giving gifts to other fictional people. We wanted to make something real. This is a way to bottle that, literally." Special edition bottles are available through Amazon UK and select O'Briens stores in Ireland, retailing for GBP 39.65 and EUR 38.00.TREND BITEJameson's campaign taps into a consumer appetite for hyper-personalized experiences, particularly in the gifting space where emotional connection drives purchase decisions. As generative AI lowers barriers to creative output, brands are discovering new ways to help people articulate emotions they might struggle to express themselves. Jameson's AI songwriter joins a growing category of tools that transform basic inputs into sophisticated responses, essentially serving as emotional amplifiers.
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Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
Brazil's public IT company Dataprev has partnered with DrumWave to create individual data savings accounts that let citizens control and monetize their digital data. The initiative, unveiled at Web Summit Rio, aims to transform personal data into economic assets with monetization potential.As reported by Rest of World, "The 'dWallet' allows users to deposit the data generated by their daily activities into a 'data savings account.' After a user accepts a company's offer on their data, payment is cashed in the data wallet, and can be immediately moved to a bank account."The initiative seeks to establish complete transparency about data use, enable population-wide participation in the AI economy and generate wealth for citizens through compound returns on their data's worth. Dataprev President Rodrigo Assumpço calls it a step toward digital equity by recognizing the intrinsic value of people's data. Brazil is currently rolling out a pilot to test dWallet in real-world scenarios.TREND BITEBrazil's dWallet could shift the digital economy from data privacy as protection to data property as empowerment. People increasingly expect not just privacy but their cut of the economic upside of data-fueled technologies. The model could transform personal data into dividend-paying assets, similar to streaming royalties for artists.
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Marketing and Advertising
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