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Shares in Beyond Meat (Nasdaq: BYND) are again rising in premarket trading today after the companys stock price surged a massive 36.4% yesterday. As of the time of this writing, BYND is up an additional 12.6% in trading before the bell. But is anything more than another round of meme stock mania driving the rising price? Heres what you need to know. A volatile December The first day of asset trading for December kicked off yesterday, and already the final month of the year looks to be shaping up to be a volatile one. Yesterday, cryptocurrencies plunged across the board as nervous investors sold off the digital tokens amid ongoing uncertainty about next weeks potential Federal Reserve interest rate cuts and growing fears of an AI bubble. The broader markets seemed to be impacted by the same concerns, with the Dow Jones Industrial Average ending yesterday down 0.9%, the Nasdaq down 0.38%, and the S&P 500 down 0.53% according to data compiled by Reuters. Yet despite the risk-averse stance taken by many investors yesterday, some traders in so-called meme stocks seemed to be throwing caution to the wind. Meme stock investors go crazy for Beyond Meat While cryptocurrencies and the broader markets were selling off yesterday as mainstream investors appetite for risk diminished, meme stock investors were bullish on their latest stock darling, Beyond Meat. BYND shares surged 36.48% yesterday, closing at $1.34 per share. Thats a level that Beyond Meats stock has not traded at since November 11, according to Yahoo Finance data. Its also just the latest surge for Beyond Meat shares in the latter part of this year. In October, the companys stock price surged from $0.52 per share to $7.69 per share over about a week after it signed a partnership agreement with Walmart. However, as the Motley Fool notes, Beyond Meats stock price surge seemed to have been primarily driven by meme stock traders who had found a new favorite stock. After its quick rise, BYND shares sank back down to well below $1 per share in the final weeks of November. Now the shares are soaring again. Yesterday, the companys stock price was up 36.4% and today, in pre-market trading, as of the time of this writing, BYND shares are up another 12.6%but why? As the Motley Fool notes, Beyond Meat did not have any material changes to its business or financials in the past day. That means speculation among meme stock traders is likely the main driver of the stock’s higher price. This speculation also suggests that, unlike cryptocurrency traders, not all investors are risk-averse right now. Beyond Meat has still had a horrible 2025 Despite Beyond Meats December stock price surge, investors in the alternative meat company have not seen great returns this year. As of yesterdays close, BYND shares were still down more than 64% year to date. In November, the company reported its Q3 2025 results, and they left much to be desired. For the quarter, net revenues were down 13.3% year-over-year to $70.2 million. The companys gross profit was $7.2 millionnearly half of the $14.3 million in gross profit it brought in the same quarter a year earlier. The disconnect between these fundamentals and this week’s surging stock price suggests that risk-taking by meme-stock traders is the primary driver of BYNDs most recent advance. Beyond Meat isnt the only meme stock to have gained over the past several days. Other meme stock favorites have also risen over the past five days, including GameStop Corp. (NYSE: GME)up 13% AMC Entertainment Holdings, Inc. (NYSE: AMC)up 6.8% Opendoor Technologies Inc. (Nasdaq: OPEN)up 5.7%.
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E-Commerce
Amazon Music just dropped its 2025 Delivered, an annual recap of your most streamed songs, artists, podcasts, and audiobooks, and the platform’s answer to the popular Spotify Wrapped. Here’s what to know, and how to access the feature. What is Amazon Music’s 2025 Delivered? 2025 Delivered transforms your streaming history on Amazon Music into a virtual music festival poster with your “dream lineup of artists. Users are given special Trendsetter and Headliner badges for being an early album adopter or an artist’s top listener, respectively. From the moment you snap on your virtual festival wristband, 2025 Delivered will share personal insights from the year, including your most-played artists, tracks, and genres. Who is eligible for 2025 Delivered? 2025 Delivered is available for eligible Amazon Music customers with a few hours of listening history in the United States, United Kingdom, Germany, France, Italy, Spain, Japan, Mexico, Brazil, India, Canada, and Australia. Where do I find my Amazon Music 2025 Delivered? To find your 2025 Delivered, open the Amazon Music app on iOS or Android, head to the Library page, and look for “2025 Delivered.” In addition, fans can head to the Best of 2025 page in the Amazon Music app to see the platform’s highlights. What are some of the streaming service’s 2025 highlights? In the U.S., these include: The Top hits of 2025 playlist includes tracks such as Taylor Swift’s The Fate of Ophelia, Bad Bunny’s DtMF, sombr’s back to friends, Alex Warren’s Ordinary, and Morgan Wallen featuring Tate McRae’s What I Want. The Top podcasts, favorite new shows, staff picks, and more includes MrBallen Podcast: Strange, Dark, & Mysterious Stories, Morbid, Crime Junkie, and The Mel Robbins Podcast. The Editors picks playlist features a mix of curated fan-favorite tracks including Olivia Dean’s Man I Need, Geese’s Cobra, Dasha’s Like It Like That, Laufey’s Lover Girl (Amazon Music Songline), and Tyler, The Creator’s Ring Ring Ring.
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E-Commerce
Fast Company’s Brands That Matter is designed to honor the brands that plant their flags firmly at the intersection of business and culture in unique ways. But there are also bigger companies that manage to succeed in that task with multiple brands. The five 2025 Brands That Matter family of brands honorees didn’t just excel with a single brandthey’ve created cultural moments and sales momentum for multiple brands across their businesses. While being bespoke for each brand, the efforts are nonetheless able to drive solid results on engagement and overall business performance. Coca-Cola When you make the world’s top-selling soda, it might be easy to let the market share do all the talking, but that has never been the company’s styleand that’s especially true of its portfolio beyond the eponymous brand. One of Coca-Cola‘s biggest coups of the past year has been Sprite surpassing Pepsi as the U.S.’s number three best-selling soda, in part due to the revival of its “Obey Your Thirst” messaging and collaborations with athletes, including the addition of Philadelphia Eagles quarterback Jalen Hurts. It took that momentum global with international Sprite ads focused on refreshment for its summer 2025 global “Turn Up Refreshment” campaign, which included signing on ambassadors from the world of K-pop and Chinese films. Stateside, the Coca-Cola brand partnered with South African pop star Tyla for a campaign encouraging Gen Z to live in the momentusing a cold Coke as a vehicle for them to reengage with the people around them. View this post on Instagram AB InBev As one of the world’s largest breweries, AB InBev‘s brand portfolio is extensive, and several of its brews notched marketing wins in the past year. Principal among them has been Corona. As the beer celebrated its 100th anniversary, it launched its Beach 100 guide to the world’s top beaches and grew the reach of its nonalcoholic Corona Cero (which will also be front and center at the 2026 Winter Olympics). And 2025 has also been about Michelob Ultra, which unseated fellow AB InBev brand Bud Light in September as the best-selling beer in America, highlighting renewed demand for a low-calorie and low-carb beer option. The brand showed up at the Super Bowl with a spot starring Willem Dafoe and Catherine O’Hara playing pickleball against a younger doubles pairshowing off the beer as a choice for active drinkers. It was one of four ads at the big game from Ab InBev that were among the top seven most-watched from the event. The company also focused on impact through its brands, including a focus on local production globally and water efficiency, the latter of which is paired with support of Water.org through Stella Artois. Haleon Haleonthe spin-off of GlaxoSmithKline’s consumer health brandsmay not be a known name, but its sub-brands are in the medicine cabinet of most of the world, each of them with unique and strong branding. For Emergen-C‘s Immune+ Crystals launch, the company built an ASMR pop-up that helped drive half a billion media impressions and double the product’s distribution goals. Sensodyne’s Clinical White launch focused on recyclable packaging, with strong sales that buoyed the brand’s overall 2024 sales and market share. In 2025, the company focused on conversations around wellness and self-care. To highlight Theraflu’s Nasal Mist, the brand focused on family and fitness influencers to underscore the product’s ability to prevent congestion from slowing them down. Hormel Foods By borrowing a phrase uttered by many a reluctant Super Bowl viewer, Hormel Foods combined its portfolio of brands into a single campaign”Here for the Snacks.” Unlike a lot of Super Bowl fodder that focuses on celebrities and big-ticket spectacle, “Here for the Snacks” went practical, sharing a sports-themed assortment of recipes for many a gameday nosh. Informed by insights from the company’s in-house cultural anthropologist Dr. Tanya Rodriguez, the recipes showcased brands like Hormel pepperoni, Herdez salsa, Wholly guacamole, Planters, and Hormel Chili. The result was increased cross-purchase of Hormel brands and a 4% boost in sales, particularly among younger and more diverse shoppers. J.Crew Group As parent company to brands like J.Crew, Madewell, and J.Crew Factory, J.Crew Group leaders have spent the past year reviving its eponymous retail offering and finding new inspiration from longtime collaborators at Madewell. At J.Crew, the fall 2024 relaunch of the retailer’s physical catalog helped the brand lift its perception among shoppers by 11% and boosted its Google search activity by 30%, while bringing a 20% increase in reactivated shoppers. With buzzy collabs throughout 2025including a collection with London’s Alex Eagle and a relaunch of a classic rollneck sweater starring up-and-coming actors like Dominic Sessa and Benito SkinnerJ.Crew is setting its sights on 2026. In the first year of a three-year partnership with U.S. Ski & Snowboard, the brand’s presence will be a factor in the lead-up to the Winter Olympics. At Madewell, the brand launched its own Substack, Well Said, and its Well Said Collectivea brand ambassador program with content on social media, in stores, and on digital platforms. Since fall 2024, the brand has partnered with longtime collaborator Alexa Chung, launching three collections, most recently in November. Campaigns around the collections with Chung have brought in more than 7 billion social media impressions. View this post on Instagram This story is part of Fast Companys 2025 Brands That Matter. Explore the full list of honorees that have demonstrated a commitment to their brands purpose and cultural relevance to their audience. Read more about the methodology behind the selection process.
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E-Commerce
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