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2017-12-13 05:01:00| eMarketer Articles

As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology comes in. eMarketer spoke with Yuval Ben-Itzhak, CEO of Socialbakers, about how this technology has changed to meet marketers’ needs.

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Category: Marketing and Advertising

 

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