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2019-08-17 14:00:00| CRM Buyer

In a world where information is expected to be free, G2 just made its research reports available to the public gratis. Sure, you have to be a registered user, but how hard is that? From what I know so far, these are interesting reports, but they may not be the last word because they're primarily high-level overviews and indices based on G2's crowdsourcing research approach.


Category: E-Commerce

 

2019-08-13 20:53:26| CRM Buyer

What's the big deal, I thought? Last week Salesforce announced it was paying in the range of $1.35 billion for ClickSoft, a private field service automation and workforce management company. At first, I attributed it to a slow summer news cycle that was driving attention to the deal at a time when many people in the industry are off trout fishing near the Continental Divide or elsewhere.


Category: E-Commerce

 

2019-08-06 20:39:05| CRM Buyer

These days, what business isn't pushing to become more customer-centric? And for good reason --88 percent of businesses view customer experience as a competitive differentiator. A customer-centric culture is a source of long-term strategic competitive advantage. Culture is the one aspect of a business that cannot be replicated easily by the competition.


Category: E-Commerce

 

2019-08-05 21:40:23| CRM Buyer

Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. However, the value of video marketing for brands is as old as video itself. The difference now is that there are more opportunities to publish them and reach consumers via social media.


Category: E-Commerce

 

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